Forum 21
 

 
Developed and refined over years of consulting and professional development service to business and economic development support organisations THE FORUM 21 MODEL is a model of best operational practice adopted by business development support organisations throughout the UK and further a field.

The model defines and guides best practice at six key levels that simultaneously facilitate market penetration, customer satisfaction and impact on client performance objectives.

Specifically THE FORUM 21 MODEL guides and supports operational practice in :

      • Effective Market Segmentation
      • Diagnosing individual business needs and wants
      • Turning diagnosis into Proposals for client action
      • Gaining client commitment through effective Selling
      • Project Management of service delivery
      • Actual Service Delivery

Practical benefits arising from the adoption of the MODEL include:

Effective market segmentation and integration of marketing, operational and “funds bidding” activities within Business Support organisations
Enhanced consistency and effectiveness across consultant and adviser teams in diagnosing client needs and wants
 
Greater and faster translation of diagnosis into proposals for client action
 
Introduction of a formal and structured sales process which maximises the sales potential from all clients
Effective project management of service delivery or direct delivery that optimises impact on client performance, repeat business and management of the “adviser - consultant – client” interface.
 
 
 
 
The model and the unique proprietary frameworks that underpin it form the basis for Forum 21’s training and consulting services.