John Mc Mahon is a founder director of Forum 21 Ltd. He has over 25 years experience in advising businesses in the development and exploitation of competitive advantage with particular reference to the transition from traditional cost based advantage to knowledge based advantage including research and development, marketing, service, location and applications engineering elements. He has supported over 100 businesses in the UK and Ireland and has also consulted extensively in Europe, North America and Asia including assignments on behalf of the EU, the World Bank and the UN.

John has contributed to conferences internationally and in the UK and has an established record for stimulating and motivating participants and building commitment to improved service and business performance. He is a graduate of UCD and the Cranfield School of Management. His techniques for assessing competitive capability and the capacity of businesses to exploit such capability are extensively used by other consulting and development organisations.

Based on his extensive experience John has developed a series of “master classes” designed to open the minds of participants to the prospects of and means to desirable change in business performance. Directed at business clubs, trade associations, Chambers of commerce and other organisations the classes offer a stimulating and entertaining insight into the business development process.

Themes include :